The most effective ways to use your Promotional Video as a successful Marketing tool...
On your Website
With your Promotional Video on your website you show your clients exactly who you are and what you have to offer them in the shortest amount of time.
Your video allows you to connect emotionally with your viewers and give your website and your online face, personality. They spend more time on your site and ultimately have a deeper level of engagement with you.
Google loves video so incorporating it within your website will give your search engine optimisation a boost. Whether you host it directly on your website or bring it in from YouTube, utilising the descriptive element of your video will enhance your online visibility.
On YouTube
Upload your video onto YouTube and you will have joined the most popular video search engine online. YouTube is everyone's first port of call when they want to search for online video. YouTube also allows you to create your own channel, and when used correctly, gives you the opportunity to build a profile for yourself, and link back to your website URL. Also, with the capability of geo-tagging, your video has the possibility to be chosen by Google to go on Google Maps.
Social Media
Get social! Use your Video on your Facebook; Twitter; MySpace; YouTube; Linked in; etc.
Social Media websites are now becoming the fastest and most effective way to get your promotional video public and widely spread.
Post your video on your Facebook or Twitter pages, put it in your blog. These Social Media websites are swarming with possible customers. They allow you to:
- showcase your skills, services and products
- show visitors to your site who you are and what you do by being open
- engage in conversations
- chat more informally about your services and products
- listen to your customers
- share help and advice related to your business
- learn more about your audience
- listen to what’s being said about you and your competitors
- be on the lookout for news that’s related to your industry
- share useful and helpful information in a friendly way
- show a different side of your company personal
All of which is vital for your successes as a businesses.
See and Do New Zealand
Use your video in conjunction with See and Do New Zealand Ltd, the tourism video website and DVD.
Activity Providers
Your Promotional Video can be embedded onto the See and Do New Zealand website which a lot of accommodation providers and other tourism based websites link to, giving you a lot of extra exposure that you can only achieve with video. Also with your Promotional Video on the See and Do New Zealand DVD you have a great advertising give-away for your guests to take home with them and share, or even a product to sell.
Accommodation Providers
With your Promotional Video on the See and Do New Zealand DVD you have a great advertising give-away for your guests to take home with them and share, or even a product to sell. You can also create a channel on your TV with your video and See and Do New Zealand playing.
Bulk DVD Production
Your Promotional Video isn’t only for the internet, with your video on DVD, either on its own or in conjunction with See and Do New Zealand, it is a very effective marketing tool. Your video is the perfect summery showing your clients who you are and what you have to offer them in the shortest amount of time, and when on a DVD it is as easy as a brochure or a business card to hand out, and much more effective.
Professionally printed on DVD your Promotional Video is a perfect give-away to your customers and potential customers, or even as a product to sell!
Listings
Online listing websites are a perfect place to either link to or upload your Promotional Video. Video on your listings allows you to connect emotionally with your viewers and give your listings and your online face, personality. They spend more time on your listing, have a deeper level of engagement with you, and most importantly are more likely to follow through to your website.
Large on-screen display
Have your Promotional Video playing on large screens, displayed in high-traffic tourist areas such as airports, information centres, supermarkets, restaurants and cafes etc, for ultimate exposure. Having you video playing in these tourist areas is a great way to get your business attention and to get prospective customers interested in you who wouldn’t have normally thought to look you up online.
Trade Shows
The best way to build traffic at your display and to generate interest for it is with your Promotional Video. Video trade show displays are a dramatic and catchy way to put up your display. Extremely eye catching, attention garnering trade show video displays are those are generally hung high for maximum visibility.
Trade show video displays are fast gaining major popularity and seem to be the next best way of trade show display.
Email Video Marketing
Having your promotional video on your email as a click to play button which links through to your website, is defiantly something you want to be doing, if you aren’t already. It is such a beneficial marketing technique with proven statistics that people are 70% more likely to respond to emails with video content –send out an email to all your existing clients on your database with your video email – emails are easy for your clients to forward on to all their contacts too!
Your Promotional Video can be your most valuableadvertising toolfor your business. It is the most effective way to show your clients who you are and what you have to offer them in the shortest amount of time. All you need to do is use it!
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